Wednesday, January 29, 2020

Comparing the marketing of Tescos and Audi Essay Example for Free

Comparing the marketing of Tescos and Audi Essay For this task we have been asked to look at the ways two different businesses market their products and services the two businesses we have been asked to look at are Tesco Audi. The first Tesco was opened in 1919 by a man called; Jack Cohen from that 1 store Tesco has grown in the market and now has 923 stores worldwide, Tesco is a supermarket that sells all kinds of household items such as food, clothes range, technology range, phone range furniture, toys and many more, Tesco has many different stores which make a lot of money every year. Tesco uses its brand to obtain new customers and also retain old customers because they are a reliable business that is well known by many of their customers. They are known for their cheap products and suitable prices which attract customers to come back and buy again, They obtain new customers by doing things like advertising and promoting their products and business on things like flyers, T.V, Internet, Comparison sites and a lot of other places, they also do things like club cards which allow customers to get some products for lower prices or free, this makes the customer want to come back and shop again because they like the way of service. We have been asked to pick one product from each business and discuss the marketing techniques between them, from Tesco I have chosen to do a Mobile phone, the target markets of this product is everyone, but almost everyone needs a mobile phone, the branding of the mobile phone will be different because if the phones are made from different companies their brands will be on them, Tesco will use adverts to promote the phone and get people interested so they will buy it, Tesco uses relationship marketing with phone brands such as Nokia, Samsung ECT as they sell their products in side their stores, The mobile phone has a large number of rival products as there are lots of different phone models to choose from and this particular phone might not get bought. An Ansoff matrix is a business strategy that businesses use to increase sales and improve their market, Tesco is developing new products in existing markets because they already have a market and they just need new products to sell in their market, for example if Tesco created a new product their brand phone they would sell it under their name in their stores. Tesco constantly uses the Ansoff matrix as they are always releasing new products, and selling them, sometimes Tesco would work on improving a market and sometimes they create completely new products, If Tesco release a new mobile phone they would be releasing a new product into a existing market which would be using the Ansoff matrix. Audi AG (Xetra: NSU) is a German manufacturer of a range of automobiles, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand. The company is headquartered in Ingolstadt, Germany, and has been a wholly owned subsidiary of Volkswagen AG since 1966, following a phased purchase of its predecessor, Auto Union, from its former owner, Daimler-Benz. Volkswagen re-launched the Audi brand with the 1965 introduction of the Audi F103 series. The company name is based on the surname of the founder August Horch, meaning listen — which, when translated into Latin, becomes Audi. Audi uses its brand to sell their products, Audi is a well known and trusted brand and people can buy from them with trust unlike smaller companies, customers know that they can trust Audi, because they have reliable cars that they sell and the public know these facts about the business so they trust the company and buy the car. We have been asked to pick one product to describe the marketing techniques they use, I have chosen to do the Audi RS4, the target of this car would be anyone who can drive and people who have money, The branding of this car would have the Audi Logo on it, Audi will use things like adverts to promote their product, advertising increases sales, Audi can use Relationship marketing with Car dealerships/shops which sell their cars, Audi has a lot of rivals due to there being many other car companies that are selling cars like them such as Mercedes, Bmw, ECT, so Audi will have to be better that the other companies and prove that they are the best car dealer on the market. An Ansoff matrix is a business strategy that businesses use to increase sales and improve their market; Audi is constantly creating new products in their existing markets, and sometimes creating new products for new markets, for example Audi would not start a new company to sell new products under, they would just make new products which would be cars and sell them under their current name which would be Audi. Audi constantly uses the Ansoff matrix as they are always making new cars and selling them, sometimes Audi would work on improving a market and sometimes they create completely new products, for example If Audi created a new car they would sell it under their brand name and this is using the Ansoff Matrix.

Tuesday, January 21, 2020

KaleidoscopeArt Behind Closed Doors :: Free Essays Online

KaleidoscopeArt Behind Closed Doors Before you begin reading this paper, look through the appendix. Are you shocked? Disgusted? Intrigued? Viewers of such controversial artwork often experience a wide spectrum of reactions ranging from the petrified to the pleased. Questions may arise within the viewer regarding the artistic merit and legitimacy of this unorthodox artwork. However, art's primary purpose, according to Maya Angelou, â€Å"is to serve humanity. Art that does not increase our understanding of this particular journey or our ability to withstand this particular journey, which is life, is an exercise in futile indulgence† (Buchwalter 27). To expand on Angelou's analogy, because everyone experiences a different life journey, art is different to everyone. In other words, art is subjective to the viewer. The viewer creates his own definition of what is art and what is not art. Some may recognize the artistic value of a piece of artwork, while others may find it obscene. Some may pr aise the artwork, while others will protest it. Censorship is derived from these differing perspectives on artwork. Through censorship, communities seek to establish boundaries and criteria that limit an artist's ability to produce â€Å"proper† artwork. However, some artists choose to ignore these boundaries in order to expand the scope of art and, in their view, better serve humanity. At first glance, Western society appears to have changed significantly since the nineteenth-century. Today, industrialized nations enjoy more efficient transportation, communication, medical care, and manufacturing than they did in the nineteenth-century. But have our core values changed? While the Western world has changed considerably, people's opinions of the core values and morality is well-preserved since the nineteenth-century. This assertion becomes apparent when one compares the standards by which Western society judges what is considered artwork. While today's definition and criteria of censorship in a Western art museum is unchanged since the nineteenth-century, the act of censorship has changed with museums and their role in society. Societies often struggle to define censorship. Interestingly, the nineteenth-century did not explicitly define the word â€Å"censorship† as Westerners understand it today. The nineteenth-century's definition of censorship is â€Å"the office of a censor† and the definition of censor is â€Å"an officer of Rome who had the power of correcting manners† (Johnson 112).

Monday, January 13, 2020

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Monomaniac's â€Å"Games For Change Keynote† lecture is about how much of an influence games have on society and the impact it can bring. Her two main questions to answer during this lecture are â€Å"What can games change? † and â€Å"What do games change? † MacDougal presents a list of some people's twitter responses to what games do for them. The first few responses refer to ones emotional state. People with Initial negative emotions such as sadness and anxiety can play games and end up feeling much better. Another change she presents Is â€Å"mental resilience†.This refers too arson's mindset and how it Is altered with games. It Is possible for people's confidence and performance levels to Increase after some time playing games. The next thing MacDougal talks about Is â€Å"social resilience†. How people socialize and Interact with the people around them can change with game play as well. For example, many of the games In the present day are mul tilayer and present an option to connect with players around the world. This creates socializing and Interacting with other online players who may even be real life friends.Before she alas about the science and data behind her lecture she gives us a list of how we can measure these changes when playing games. The list includes analyzing emotional, mental, neurological, social, self-efficacy, and engagement levels. In more general terms, MacDougal believes that â€Å"games can change your life. † MacDougal talks about an interesting mission of hers for this talk, which is to â€Å"increase the lifespan of everyone in this room by seven and a half minutes† and even provides a formula to show where she got that specific number.A good point she brings up is that on our deathbeds, many people may end up regretting all the time they devoted to playing games. Many people will say that the time spent in front of a game console or computer controlling a virtual character could have been used more wisely. She presents to the audience a list of the top five regrets people have. These regrets are working too hard, not staying in touch with friends, not allowing yourself to be happier, not truly expressing yourself, and not living the life that stayed true to your ideas. MacDougal goes on to say that each one of these regrets can be answered by laying games.The first regret of working too hard can be because people wish they had spent more time with their family and kids. Games are the perfect solution for this regret. Playing games with friends and family can definitely strengthen bonds and relationships. The second regret of not keeping in touch with friends can also be fixed through social games. MacDougal gives the example of social games such as Words with Friends and Formative that keeps people connected with others. The benefit games also produce Is that no matter how distant two people are, they canInteract with each other by these games. Games are al so scientifically proven to fix the third regret, which is not letting yourself be happier. MacDougal provides data from an East Carolina university stating that online games have actually outperformed clinical activities of depression when It comes to making someone happier. The fourth regret of not expressing yourself more can be solved by creating virtual avatars and characters that can be molded and shaped Into whoever you desire. The last regret on the list is not living a life true to your dreams.

Sunday, January 5, 2020

Dr. Alice Howland Is A Thoroughly Modern Middle Aged...

Dr. Alice Howland is a thoroughly modern, middle-aged professional woman. A brilliant, psycholinguist, she is the William James Professor of Psychology at Harvard University where she studies the mechanism of languages. But she feels as if something isn t right. For Alice it begins with forgotten words during lectures, a moment in Harvard Square where she has no idea where she is nor how to get home, a forgotten trip to the airport to catch a plane to a conference she d spent the day preparing for, and names on to-do lists that mean nothing to her. Suspecting that something is seriously wrong, and without the knowledge of her husband, John, Alice goes to see her doctor who refers her to a neurologist. After testing, Alice receives the stunning diagnosis of early-onset Alzheimer s. It is both numbing and terrifying for her. She is 50 years old. Alice struggles to tell John, who is a cancer cell biologist, because telling him will make it all real. When she does, his reaction is almost cerebral and clinical. At first reluctant to believe her, John offers Alice no comfort. Instead he tells her he needs to find out more about Alzheimer s. They decide to have Alice undergo genetic testing, which if positive, would support the clinical diagnosis, but if negative, would not necessarily rule it out. When genetic testing confirms her diagnosis, Alice and John must now come to terms with her disease, what this will mean to them as a couple and individually, and the implications